![]() ![]() In 2015, Under Armour re-signed Curry, but this time he was given a lot more than $4 million. Thanks to the Steph Curry endorsement, Under Armour’s shoe sales soared. His Under Armour “Curry One,” which debuted around the NBA All-Star Game in February, is giving more credibility to the brand at retail than any endorser, across all sports, it has ever had. Unsure that Curry would ever be able to sell signature shoes, Nike let him go.Ĭurry remembers the moment but doesn’t talk much about it, choosing today to focus more on the company that did believe in him, the company that did pay him what he was worth (and is now getting a bargain). After offering less than $2.5 million a year, Nike had a second chance - this time to match Under Armour’s offer. Two years ago, Nike had a chance to pay Curry a lot of money and lock him up for the future. ![]() Instead, Curry signed with Under Armour for $4 million, ESPN’s Darren Rovell reports: Then, in 2013, Nike offered Curry a $2.5 million sponsorship deal (small in terms of shoe deals) because the company was unsure that people would actually buy his shoes. In reality, Steph Curry didn’t pass on Nike - it was Nike that passed on Steph Curry.Ĭurry was drafted in 2009 and wore Nike shoes for the first four years of his career. There are, however, many credible accounts of Curry parting ways with Nike after the company refused to invest heavily in him before he became a star. However, the post doesn’t cite any sources to back the claim up, and it’s the only account of Steph Curry’s so-called fallout with Nike on the Internet. Within weeks, the post had been shared more than 170,000 times, and many believed that it was true. Rumors about Steph Curry and Nike spread across social media after this post surfaced on February 18, 2016: Nike wouldn’t let Steph Curry put his favorite Bible verse, Philippians 4:13, on his signature basketball shoes, so the NBA star signed a deal with Under Armour instead.Ĭlaims that Steph Curry passed on a Nike endorsement deal because the company wouldn’t let him put his favorite Bible verse on his signature shoes are false. Nike Wouldn’t Let Steph Curry Put Bible Passage on Shoes- Fiction!
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